Tonino Lamborghini’s iconic Italian lifestyle brand is gearing up to capture the Filipino palate as it partners with diversified FMCG and lifestyle player Velza Global Co. to launch the Tonino Lamborghini Energy Drink exclusively in the Philippines.
The two companies formally announced their strategic collaboration, marking the beverage’s first dedicated entry into the Philippine market.
“We are pleased to welcome our new partner in the Philippines. Together, we will bring the energy, determination and the uncompromised spirit of my brand to a dynamic and fast-growing market. This marks the beginning of a shared journey driven by ambition and excellence,” said Tonino Lamborghini.
Velza Global chief executive officer Ajit Narapareddy said the partnership blends “Italian performance with Filipino ambition,” noting that the energy drink’s positioning aligns with the fast-growing taste for premium lifestyle products among Filipino consumers.
“We are proud to bring the energy and passion of the Lamborghini brand to the Philippines. We are not just launching a luxury beverage; we are delivering the fuel for a high-octane lifestyle to the Philippine market,” Narapareddy said.
Designed in Italy and crafted with an exclusive Filipino recipe, Tonino Lamborghini Energy Drink aims to appeal to consumers who “refuse to compromise.” It showcases the brand’s signature attributes—style, dynamism, boldness, and a distinctly Italian attitude.
The product will be available in two variants: Original and Zero Sugar. Each can is styled in a sleek, premium design featuring the iconic Raging Bull emblem, symbolizing the brand’s commitment to Made in Italy craftsmanship.
Filipinos can expect the drink on shelves starting February 2026, with distribution focused on Velza Global’s upscale network, including luxury hotels, exclusive members’ clubs, and select high-end retail outlets across Metro Manila and major cities nationwide.
Velza Global Co. is a rising FMCG and lifestyle company offering essential and aspirational products across beverages, ready-to-eat foods, and luxury apparel distribution. The company aims to become one of Southeast Asia’s most agile and admired consumer brands.
Since 1981, Tonino Lamborghini has built a global reputation for Italian sophistication and design excellence, expanding its brand into fashion, hospitality, real estate, electric vehicles, and luxury beverages—now including its energy drink’s anticipated Philippine debut.
