BDO Unibank, Inc. (BDO) and SM Supermalls are set to hold their annual holiday celebration, Pamaskong Handog, this December to honor overseas Filipinos (OFs) and bring families closer despite physical distance.
The event will take place on Dec. 6 at SM City Sto. Tomas and Dec. 13 at SM City Laoag. Pamaskong Handog has been running for over a decade, initially as a gesture of gratitude toward Filipino migrant workers in countries such as Hong Kong, Singapore, Japan, Italy, and the Middle East. It has since grown into a series of gatherings designed to celebrate family and Filipino traditions during the holiday season.
“Through Pamaskong Handog, we aim to recognize the sacrifices of OFs and strengthen their connection to home,” the financial institution said in a statement.
The bank’s Alagang Kabayan program highlights its commitment to providing secure, convenient remittance services and support for Filipino families abroad.
This year’s theme, “Abot ang pangarap kasama ang BDO at SM,” emphasizes helping Filipinos achieve their goals, from building homes and funding businesses to securing education and preparing for retirement. BDO offers financial solutions such as Kabayan Savings, BDO Pay, Kabayan Loans, and Cash Agad to support families at home and overseas.
Entertainment for this year’s festivities includes BDO remittance ambassador Piolo Pascual, lifestyle personality Small Laude, and comedy group Beks Battalion. Attendees can also expect games, prizes, and family activities.
Pamaskong Handog aims to provide a sense of homecoming, rekindling memories of reunions and the holiday spirit. “No matter the distance, one truth remains constant: dreams are more attainable when shared,” BDO said.
