Mitsubishi Motors Philippines Corporation (MMPC), on Thursday, launched the all-new Mitsubishi Destinator, a cutting-edge seven-seater SUV, in the Philippines, positioning it as a preferred choice for Filipino families.
Mitsubishi Motors Corporation assistant executive vice president Zenta Ishikawa said the new nameplate is expected to lead MMC’s sales globally.
“The All-New Mitsubishi Destinator is built for young achievers, growing families and drivers who value capability and refinement all in one package,” he said, emphasizing the vehicle’s core promises of confidence, capability and prestige.
The Destinator is designed to be the ultimate “ready-for-anything, do-more partner” for growing and adventure-driven Filipino families. The vehicle blends the commanding road presence and prestige of an SUV with the versatility and practicality of a Multi-Purpose Vehicle (MPV).
Ishikawa said the launch served as a celebration of the Philippines’ strategic importance to MMC, highlighting the nation’s enduring support, which has propelled the country to the top of Mitsubishi’s global sales list.
“Among all Mitsubishi global markets, the Philippines stands as our number one sales volume globally,” he said, noting the company’s record performance, achieving its highest sales and a 20 percent market share last year.
Ishikawa reiterated MMC’s nearly 55-year legacy of commitment, noting that the company remains the only brand that has consistently maintained local production in the Philippines market since 1971.
“Mitsubishi Motors commits to enhance investment in the Philippines, contributing to the growth and future development of the Philippine automotive industry,” he said.
MMPC is offering the Destinator in three distinct variants with a five-year warranty package, along with exclusive Destinator adventure gear merchandise during the introductory period.
The launch of the Destinator follows recent investments, including the introduction of the Triton and X-Force, and the creation of the Mitsubishi Motors Finance Philippines joint venture.
