PlayTime celebrated Filipino music at the 38th Awit Awards on Nov. 16, at the Meralco Theater, while pledging P1 million to the Alagang Kapatid Foundation, Inc. (AKFI) to aid communities affected by recent typhoons.
The awards, organized by the Philippine Association of the Record Industry (PARI) and powered by Vibe, recognized achievements in Original Pilipino Music (OPM).
Ben&Ben’s The Traveller Across Dimensions won Album of the Year, Cup of Joe’s “Misteryoso” took Song of the Year, and Lola Amour’s “Namimiss Ko Na” earned Record of the Year.
Pinoy pop group BINI won multiple honors, including People’s Voice Favorite Group Artist, People’s Voice Favorite Album (Talaarawan), and Best Dance/Electronic Recording for “Salamin, Salamin.” The group’s fan club, BLOOMS, received the Vibe Stan Award. SB19 also won several categories, including Best Global Collaboration Recording for “Moonlight” and Best Music Video for “Kalakal.” Ely Buendia received the Dangal ng Musikang Pilipino Award for his lasting impact on Filipino music.
PlayTime, through its corporate social responsibility arm PlayTime CARES, said its donation to AKFI will support relief, livelihood, and community-building projects. Krizia Cortez, PlayTime’s director of public relations, said the pledge reflects the brand’s commitment to Filipino artists and communities.
“The power of music tells the real stories of Filipino life—our hopes, heartbreaks, and resilience,” Cortez said. “Our support for the Awit Awards and our pledge to Alagang Kapatid Foundation honor the artists who shape our culture and the communities that inspire it.”
