ZOLEA Fitness Collaborate with Mutya ng Pilipinas, LuxeSlim, and the Launch of ANNA-E Skincare
MANILA, Philippines — The spirit of empowerment took center stage as Mutya ng Pilipinas, ZOLEA Fitness, LuxeSlim, and ANNA-E Skincare officially signed their partnership in a media launch that celebrated the evolving definition of beauty, wellness, and feminine strength.
Held during a day filled with creative shoots and heartfelt speeches, the event symbolized more than a contract signing—it marked the convergence of visionaries redefining how the modern Filipina embodies confidence, grace, and authenticity.
ZOLEA Fitness: Where “Soft is Strong”
At the heart of the event stood ZOLEA Fitness, a premium Pilates equipment brand that champions the empowering philosophy of Soft is Strong. Led by Co-Founder & CEO Mary Cruz, ZOLEA advocates mindful movement and inner strength through functional fitness and graceful motion.
In her message, Ms. Cruz emphasized that ZOLEA represents more than physical training—it’s about rediscovering power through softness and purpose through balance. “We want to remind women that wellness is not about perfection, but presence. Softness is not weakness — it is power refined.”
Through this collaboration, the 33 Mutya ng Pilipinas 2025 candidates will not only serve as brand ambassadors but also embody ZOLEA’s vision: strength in movement, confidence in self-care, and beauty through balance.
Anna Magkawas Unveils Her New Brand: ANNA-E Skincare
The event also marked the much-anticipated launch of ANNA-E Skincare, the newest beauty line under Ms. Anna Magkawas, founder and CEO of the Luxe Beauty & Wellness Group.
In her message, Magkawas spoke passionately about authentic beauty that starts with self-love. “ANNA-E is more than a brand—it’s a reflection of every woman who chooses to nurture her natural glow while staying true to who she is.”
Following the success of Luxe Slim and Luxe Skin, ANNA-E positions itself as the next evolution of clean, effective skincare—crafted for women who value wellness, elegance, and self-empowerment.
Mutya ng Pilipinas: Celebrating Empowered Filipinas
Represented by President & National Director Cory Quirino, Mutya ng Pilipinas continues its legacy of uplifting women who embody not just beauty, but purpose and discipline.
This partnership—joining the world of pageantry, fitness, and skincare—reflects shared values: the confidence that comes from strength, the glow that radiates from self-care, and the grace that shines through authenticity.
During the signing ceremony, attended by Ms. Cruz, Ms. Magkawas, and Ms. Quirino, the three organizations celebrated their unified mission to create a platform where women inspire women—to move, glow, and lead with heart.
A Celebration of Beauty, Wellness, and Empowerment
The media launch also featured a brand showcase video and an intimate Q&A with the brand heads, followed by the official signing and photo session with the 33 Mutya candidates—now the faces of ZOLEA Fitness, LuxeSlim, and ANNA-E Skincare.
As the event concluded, the message was clear: this collaboration is not just about brands—it’s about building a movement. One that honors the modern Filipina’s journey through strength, softness, and self-love.
#SoftIsStrong #ZOLEAFitness #AnnaE #LuxeSlim #MutyaNgPilipinas2025
