Pueblo de Oro Development Corp. (PDO), a residential developer under the ICCP Group, is strengthening its presence in the Visayas through a growing portfolio of affordable yet thoughtfully-designed communities in Cebu.
As part of its nationwide expansion strategy, the company is deepening its investments in key growth areas outside Luzon and Mindanao, with Cebu serving as a strategic hub for its Visayas operations.
At the center of this expansion are developments such as Pueblo de Oro Townhomes Carcar and Park Place II, which reflect the company’s commitment to making quality housing accessible without sacrificing good design or community standards. These projects feature well-planned living spaces suited for working families, first-time homeowners, and professionals seeking practical, well-built homes close to Cebu’s economic centers.
Upcoming projects
Cebu’s southern and central corridors—particularly Carcar, Lapu-Lapu, and Mactan—are emerging as ideal locations for affordable residential communities due to their balance of accessibility and value. With ongoing infrastructure improvements such as the Cebu-Cordova Link Expressway (CCLEX) and expanding transport networks, these areas are becoming increasingly connected to Cebu City’s business and industrial zones.
According to Colliers Philippines, nearly 70 percent of Cebu’s residential sales in early 2025 came from the affordable to mid-income segment, fueled by remittance-backed households and local investors.
“Cebu is a strategic growth market for us,” said Prim Nolido, president and chief operating officer of Pueblo de Oro. “We’re investing in communities that meet the evolving needs of Filipino families. These are homes that are accessible, well-designed, and integrated into the region’s economic fabric. Our projects in Carcar and Lapu-Lapu are just the beginning.”
In Lapu-Lapu City, PDO is developing Pueblo de Oro Townscapes Mactan, a 30-hectare township in Barangay Babag 2 that blends residential comfort with commercial convenience. The community currently includes Park Place, Park Place II, and La Aldea del Mar, offering a range of housing options for both economic and middle-income buyers. The township recently launched the Pueblo de Oro Townsquare commercial strip, with future phases set to add more residential enclaves to support the developer’s vision of self-contained, walkable communities.
Further south, the company recently broke ground on PDO Townhomes Carcar, a 10-hectare housing development in Barangay Can-asujan, Carcar City. Located on elevated terrain and designed with modern Asian architecture, the project will feature more than 900 house-and-lot units with open-concept layouts and contemporary finishes. The development is aimed at growing families who value comfort, practicality, and long-term quality.
In addition to these projects, Nolido said that Pueblo de Oro plans to introduce more mid-market developments in Cebu, including Pueblo de Oro Storeys, a mid-rise condominium within Townscapes Mactan.
“We’re quite bullish about our prospects in Cebu,” he said. “Our Pueblo de Oro Storeys is a mid-rise condo in the city, while the one in Carcar is our typical affordable townhomes development.”
From Luzon to Mindanao and now the Visayas, Pueblo de Oro continues to develop communities that offer a balance of accessibility, livability and long-term value—creating sustainable townships that meet the needs of today’s Filipino families.
