George Barcelon, chairman of the Philippine Chamber of Commerce and Industry and ASEAN-BAC Philippines member, admires the products of TikTok Shop seller Alta Philippines at the recent ASEAN Business and Investment Summit (ABIS) 2025 in Kuala Lumpur, Malaysia. With him is Alta Philippines chief executive Melvin Pasiona. TikTok Shop reinforces its commitment to empower micro, small and medium enterprises (MSMEs) across Southeast Asia by working closely with ASEAN governments, ministries and agencies to accelerate their digital transformation journey.
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