Lazada reported a record-breaking start to its 11.11 sale of the year, with LazMall sales jumping over 1,000 percent in the first 24 hours compared to a regular day.
Global brands achieved more than 400 percent growth, reflecting the company’s P25 million investment in the 11.11 ecosystem.
Sales through the Lazada affiliate program rose 50 percent.
Lazada Philippines chief executive Carlos Barrera said the strong day one performance reaffirms Lazada’s role as a trusted partner and growth engine for brands creators and shoppers alike.
He said the platform remains committed to connecting Filipinos with authentic and high-quality brands while helping partners scale long-term through trust and innovation.
LazMall, the region’s largest virtual mall, features over 32,000 trusted brands. Leading smartphones saw an average 45-times sales increase while grocery sales grew 6-fold as shoppers start stocking up for the holidays.
The mother and baby category saw gross merchandise value rise nearly 800 percent, led by Rascals Pediasure Enfagrow and Lactum.
Home appliance favorites included Astron Dyson and Jisulife, while Ugreen led electronics accessories. Lazada-exclusive Nike products drove fashion sales, with running shoes in high demand for active wear and travel.
American Tourister and local brand BASH were top choices in travel. Beauty and fragrance bundles were top sellers, with Jo Malone London and Clinique leading fragrances and Kiehl’s Cetaphil and Estée Lauder performing strongly in skincare.
Lazada’s AI assistant, Lazzie, guided shoppers through over 2.3 million products, driving a 150-percent increase in interactions and boosting average order value by 140 percent.
