GCash chief marketing officer Neil Trinidad shares how the brand’s deep understanding of the Filipino culture has shaped its identity, guided innovation and strengthened its global resonance during the inaugural BrandCon PH 2025 organized by The Business Manual (One Mega Group). Leading the forum are (from left) host and entrepreneur RJ Ledesma; Baken founder and chief executive Rachel Carrasco; Unilever head of marketing for the Philippines and marketing transformation lead for Greater Asia Dennis Perez; and Trinidad.
- Advertisement -
