After her stint in the recent 48th Mrs. Universe 2025 in Manila, Australasia Queen 2025 Grace Isybella Primus is all excited to take center stage at the main runway of Cairns Fashion Week 2025, Australia’s biggest fashion show.
The multifaceted Primus—a lawyer, micro-influencer, and fashion designer—hits the runway at Cairns Fashion Week, which promises to be a spectacular fusion of tradition and cutting-edge fashion, making it a must-attend event for anyone passionate about the ever-evolving world of style.
Primus, an award-winning fashion designer, differentiates herself through a unique blend of entrepreneurial acumen, fashion authority, and a purpose-driven approach. Her background as a legal advocate, business advisor, beauty queen, and fashion designer sets her apart.
Unlike typical fashion influencers, she offers a sophisticated perspective, merging business insights with glamorous aesthetics. Her content showcases high-quality visuals, elaborate gowns, and professional styling, creating a polished and aspirational brand image that resonates with a discerning audience.
Primus, who advocates for women in business and aligns with purpose-driven campaigns promoting compassion as a universal strength, will introduce her new MsBella collection on November 22. The collection will showcase her signature designs that blend artistry, sustainability, and timeless sophistication—marking a defining moment in her expanding creative journey.
Primus continues to redefine what it means to be a modern queen as she leads with compassion, intellect, and authenticity, inspiring women to create lives of purpose and lasting impact.
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House of Yugen cements PH’s place as global hub for pageantry
House of Yugen continues its commitment to inclusivity, diversity, and excellence through its groundbreaking contributions to the Miss Universe platform.
Headed by founder and CEO Josh Yugen, a Filipino entrepreneur and national director of Miss Universe Sweden, House of Yugen has opened doors for underrepresented countries and empowered women of all backgrounds, elevating the art of pageantry into a true celebration of humanity.
Beyond its contribution to bringing the Miss Universe stage to every woman—regardless of race, culture, or background—House of Yugen aims to fortify the country’s reputation as a global hub for pageantry by continuing to provide world-class training to candidates and ensuring that Filipino artistry, creativity, and hospitality are celebrated worldwide.
Through its partnerships with talented Filipino designers, House of Yugen showcases the Philippines not only as a powerhouse of beauty but also as a beacon of culture and innovation.
For this year’s Miss Universe pageant, House of Yugen is represented by Miss Universe Egypt 2025 Sabrina Maged Erian, Miss Universe Pakistan 2025 Roma Diaz, Miss Universe Denmark 2025 Moni Sonne,and Miss Universe Sweden 2025 Daniella Lundqvist.
Erian, half-Moldovan and the first-ever Miss Universe Egypt, sends a powerful statement of inclusion, resilience, and representation for minority voices in the Middle East.
Diaz symbolizes millions of women worldwide who have long been overlooked by mainstream beauty standards and inspires a new generation of Pakistani women to embrace their uniqueness with pride.
Sonne, who is eyeing Denmark’s back-to-back victory, embodies the spirit of a new era for Scandinavian beauty, representing the voice of today’s young women—driven, empowered, and unapologetically ambitious.
Lundqvist represents her country in Miss Universe after a four-year hiatus and now carries her nation’s hopes of securing a fourth Miss Universe crown.
