TikTok Shop has teamed up with Taguig City under its Unlad Lokal program to help local micro, small, and medium enterprises (MSMEs) and grassroots creators grow their businesses online. The partnership supports Taguig’s drive for a future-ready economy and complements national efforts to promote inclusive digitalization and alternative livelihoods.
Launched with the Department of Trade and Industry (DTI) earlier this year, Unlad Lokal reflects TikTok Shop’s push to strengthen the digital MSME ecosystem. Since March 2025, the program has trained over 17,000 entrepreneurs in Metro Manila, Pampanga, and Naga. With Taguig as its newest partner, TikTok Shop is expanding its reach through local government collaborations nationwide.
“TikTok Shop is committed to empowering Filipino entrepreneurs and creators with the skills and confidence to thrive in the digital economy. Through Unlad Lokal, we’re showing how e-commerce can turn creativity into sustainable livelihoods,” said Tiktok Shop marketing lead Franco Aligaen.
Through Unlad Lokal, TikTok Shop and Taguig City will offer workshops, mentorship, and in-app showcases on digital marketing, live selling, and brand storytelling to help MSMEs expand their reach.
The initiative also links TikTok Shop’s e-commerce ecosystem with Taguig’s existing MSME programs to translate innovation into livelihood opportunities.
“In our Probinsyudad, every small business is a story of perseverance. Many of our entrepreneurs have the passion but lack access to tools and digital know-how. Unlad Lokal strengthens our programs on MSME development and digital literacy as we build an inclusive, future-ready economy,” said Taguig City Mayor Lani Cayetano.
TikTok Shop’s partnerships with DTI, the Department of Information and Communications Technology (DICT), local governments, and telecom firms like PLDT and Smart highlight growing public-private collaboration in building a digital economy.
Unlad Lokal is supported by H.B Jewelry, KILY OFFICIAL, Mikana, Oishi PH, Piattos and Vcut (under Universal Robina Corporation), Tiny Buds Baby Naturals, Tummy Tac, and Vitress—all committed to advancing MSME digitalization and responsible e-commerce.
