GMA Network held its Kapuso Bloodletting Day on Oct. 24, demonstrating the spirit of bayanihan through collective efforts to help victims of recent earthquakes in Cebu and Davao.
The initiative, organized by GMA Corporate Affairs and Communications in partnership with the GMA Kapuso Foundation (GMAKF) and the Philippine Red Cross, aimed to provide life-saving support to affected communities.
Employees from various departments volunteered to donate blood during the event.
“It’s really a united effort from GMA management, its employees, and GMA’s cooperative—sama-sama to make this bloodletting successful,” said GMAKF executive vice president and COO Rikki O. Escudero-Catibog.
GMA Network vice president and head of Corporate Affairs and Communications Angela Javier Cruz added, “Nakakatuwa na ang dami nating mga Kapuso dito sa GMA, na kahit naka-duty, nagpapaalam sila to come here for a while and donate blood for the victims of the earthquake not only in Cebu, but in Davao, and other parts of the country.”
The drive collected 148 blood bags, later turned over to the Philippine Red Cross. Each blood bag can benefit up to three individuals in need of transfusions.
