Ramil Escarda, vice president for digital content production and creatives at GMA New Media Inc. (NMI), shared insights on how artificial intelligence is shaping the future of storytelling during the Digital Congress (DigiCon 2025) held Oct. 16 to 17.
Speaking on the topic “From Prompts to Purpose: AI and the Future of Video Content Creation,” Escarda discussed the use of AI in video production, from concept development to storyboarding. He emphasized that while AI expands creative possibilities, it should serve to keep content purposeful, authentic, and human-centered.
With nearly two decades at GMA NMI, Escarda heads NMI Studios and oversees its digital content production and creative direction. He has been recognized in several international competitions, including Animate Australia, Project Odyssey, Unhuman Shorts, and Curious Refuge in 2024 and 2025.
This year’s DigiCon carried the theme “The Age of I: The Power of Personalization,” focusing on how AI-driven personalization, analytics, and predictive algorithms are transforming marketing, customer engagement, and decision-making across industries.
