Toyota Motor Philippines (TMP) is set to make another addition to its electrified vehicle lineup with the launch of the All-New Toyota ATIV, a subcompact sedan that introduces the company’s most affordable Hybrid Electric Vehicle (HEV) to date.
Basically the newest iteration of the Toyota Vios, the Ativ will come with a hybrid option, as Toyota Motor Philippines finally adds a B-segment sedan to their electrified lineup. The Ativ will also become Toyota’s most affordable electrified model to date. With four new variants of the Ativ to be made available, it is set to, however, replace only the top-tier or 1.5L variants of the Vios.
The highlight of the new lineup is the 1.5 HEV CVT variant, priced starting at P1,198,000. It is powered by a 4-cylinder, in-line hybrid electric engine delivering a combined system output of 111 HP. Non-hybrid variants include the 1.5 G CVT, 1.3 E CVT, and 1.3 E M/T, powered by efficient 1.3L and 1.5L gasoline engines. Prices for the gasoline models start at P916,000 for the 1.3 E M/T.
The Toyota ATIV’s exterior is enhanced with LED headlamps, rear sequential turn signals (HEV variant only), and a bold fastback silhouette design, ensuring a standout presence on the road. Inside, the cabin boasts elevated touches, including leather seats (HEV variant only) / Fabric Seats (G CVT, E CVT, and E M/T variant only), a 7” digital multi-information display, and up to a 10.1” Display Audio system with wireless Apple CarPlay® and Android Auto™ (HEV variant only). With a seating capacity of five and a bold yet practical footprint (4,425mm Long x 1,740mm Wide), the Toyota ATIV is the perfect balance of comfort, convenience, and compact city maneuverability.
With Toyota Safety Sense (TSS), the Toyota ATIV offers safety features such as Pre-Collision System, Automatic High Beam, Lane Tracing Assist, Lane Departure Alert, and Adaptive Cruise Control (HEV variant only). All models include multiple airbags, ABS with Brake Assist, Vehicle Stability Control, Blind Spot Monitor and ISOFIX child restraint systems.
Other Features That Matter
- Electronic Parking Brake with Brake Hold (HEV variant only)
- Push Start and Smart Entry
- Wireless Charger (HEV variant only)
- Panoramic View Monitor (HEV and G CVT Variant only)
- Various options for Wheels and Tires (depending on selected variant)
The All-New Toyota ATIV comes in different variants and color options. SRP are as follows:
ATIV 1.5 HEV CVT
Colors: Gray Metallic / Attitude Black Mica, Scarlet SE / Attitude Black Mica, and Platinum White Pearl / Attitude Black Mica P1,198,000
Scarlet SE / Attitude Black Mica, Platinum White Pearl / Attitude Black Mica: P1,208,000
ATIV 1.5 G CVT
Colors: Gray Metallic, Scarlet SE, and Platinum White Pearl P1,069,000
Scarlet SE, Platinum White Pearl: P1,084,000
ATIV 1.3 E CVT
Colors: Gray Metallic, Scarlet SE, Metal Stream Metallic
P980,000
Scarlet SE: P995,000
ATIV 1.3 E M/T
Colors: Gray Metallic, Scarlet SE, Metal Stream Metallic
P916,000
Scarlet SE: P931,000
Retail sales for the All-New Toyota ATIV are scheduled to begin nationwide in October 2025 while the public launch is set at the BGC Amphitheater, High Street, Taguig City, from October 24 to 26.
