As South Korea braces for another frosty winter, the Tourism Promotions Board (TPB) Philippines is inviting travelers to head south for sunshine, adventure, and movement with its new Winter Escapade campaign, spotlighting Clark as the country’s next big hub for outdoor sports and wellness travel.
Running from October 1 to December 31, 2025, the campaign is designed for active travelers looking to swap cold-weather confinement for wide-open spaces and active escapes under the tropical sun.
Led by Korean stars Kim Myung Soo and Choi Bo Min, both known for their dynamic lifestyles and youth appeal, the initiative presents the Philippines not just as a vacation spot, but as a sports and wellness destination where visitors can run, ride, and recharge year-round.
“In December, the Philippines—especially Clark and its nearby destinations—offers a milder climate where visitors can enjoy scenic running trails, cycling routes, wellness sanctuaries, and cultural journeys that blend relaxation with discovery,” said TPB Chief Operating Officer Maria Margarita Montemayor Nograles.
At the heart of the campaign are custom-designed travel packages developed in partnership with DOT-accredited operators, featuring experiences that encourage movement and outdoor exploration: scenic runs and fitness trails across Clark’s open landscapes and nature parks; cycling and adventure circuits for enthusiasts seeking endurance and adrenaline; wellness and recovery programs including the Philippines’ signature hilot therapy; and cultural side trips to nearby heritage sites, mountain towns, and coastal getaways that complement the active itinerary.
Clark’s geography and mild December weather make it an ideal playground for both amateur and seasoned athletes. Its flat terrains and wide avenues provide excellent conditions for endurance sports, while its proximity to nature reserves and mountain trails allows easy access to hiking, trail running, and eco-adventures.
With Kim Myung Soo (best known for Angel’s Last Mission: Love and Numbers) and Choi Bo Min (A-Teen 2, Shadow Beauty, and a member of K-pop group Golden Child) fronting the campaign, TPB is tapping into a new generation of fitness-conscious travelers who value movement as part of their travel experience.
Both stars are expected to document their Philippine adventures—from sunrise runs to post-activity relaxation—on their social media platforms, inspiring millions of fans to see the country as a place where sport, nature, and culture converge.
“These winter escapade packages are designed to help travelers return home feeling recharged, inspired, and connected,” added Nograles. “It’s about wellness through activity and joy through discovery.”
By combining sports tourism, active lifestyles, and the appeal of K-culture, TPB’s Winter Escapade campaign aims to position the Philippines as Asia’s warm-weather training and recovery hub—a destination where travelers can stay fit, feel good, and experience the outdoors all year long.
