Tuesday, May 19, 2026
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Dongfeng Aims for Top Spot in EV Taxi Market

Dongfeng Motors distributor Legado Motors Inc. (LMI) is aggressively positioning itself to be the preferred brand for electric vehicle (EV) taxis and Transport Network Vehicle Services (TNVS) in the country. This objective was made public after the company hosted a business forum last October 11, dedicated to promoting EV adoption among transport operators and fleet owners.

The event “EV TNVS or Taxi? We Got You!” focused on the economic benefits of switching to electric mobility. Mr. Giovanni Frias, Vice President for Operations of Dongfeng Motors Philippines, presented a detailed cost comparison, asserting that an EV taxi could yield fuel savings of up to PHP 612,470 per year over traditional internal combustion engine (ICE) vehicles, in addition to lower maintenance costs and more sustainable operations.

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A driver from LMI’s own ride-hailing company, TaxiKo, shared his experience with the Dongfeng E70 Pro, citing its “impressive endurance” and power efficiency. He recounted a demanding trip from Infanta, Quezon, via the Marilaque Highway, noting the vehicle still retained 30% battery power after driving continuously for nine hours, addressing common concerns about range anxiety.

“Our goal is not only to promote cleaner mobility but also to ensure long-term business success for our partners,” said Mr. Brennan Nathan Lim, Deputy CEO of Legado Motors Inc. Representatives from ride-hailing and delivery platforms, including Lalamove and Xpress App, also attended, expressing interest in integrating EVs into their partner fleets.

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