Cebuana Lhuillier, through its corporate social responsibility arm, Cebuana Lhuillier Foundation, Inc. (CLFI), has mobilized immediate relief operations under its Tulong sa Pagbangon (TSP) initiative to support families affected by the recent earthquake in northern Cebu.
An initial ₱500,000 has been allocated from CLFI’s disaster response funds, prioritizing assistance to communities in Bogo City, the identified epicenter of the quake. The relief drive targets around 1,000 families, with each household set to receive tote bags containing food, bottled water, sanitary products, and other essentials. Additional contributions gathered through the TSP Donation Drive, including E2G food bars and other emergency supplies, will also be distributed.
“Cebuana Lhuillier has always been committed to standing by Filipinos in times of need. Our hearts go out to the families affected by this tragedy, and through CLFI, we are working to bring immediate aid and comfort as they begin their journey to recovery,” said Jean Henri Lhuillier, President and CEO of Cebuana Lhuillier.
The relief operation is being carried out with the help of Cebuana RAPIDO, the company’s employee volunteer group dedicated to disaster response. Volunteers are set to begin packing operations immediately, with the deployment of goods to Bogo and nearby affected areas targeted within the next one to two days.
“Through Tulong sa Pagbangon, we want to assure affected families that they are not alone. With the help of our RAPIDO volunteers and the generosity of our donors, we will continue to deliver support to those who need it most,” added Jonathan Batangan, Executive Director of CLFI.
To extend the reach of these relief efforts, CLFI is accepting cash donations at all Cebuana Lhuillier branches nationwide or through designated bank accounts: BPI E-Donate (QR code below); UnionBank – 1021-7002-3202, BPI – 307-107-3458. Every contribution will go a long way in providing food, water, and immediate on-site relief to the families who need it most.
For years, Cebuana Lhuillier Foundation has championed disaster preparedness and resilience, mobilizing its employees nationwide to assist communities in times of crisis. TSP Cebu continues this mission by extending bayanihan where it is needed most.
