Road safety has become an urgent concern in the Philippines, where congested streets, poorly maintained infrastructure, and rising vehicle numbers contribute to thousands of accidents each year.
With more motorists demanding safer and more reliable options on the road, businessman and social media personality Hans Tan, better known as “King Panda,” is stepping in to champion the cause.
Tan, who built his reputation as a luxury car dealer, armored vehicle manufacturer, and online influencer, has entered a new partnership with Continental Tires to promote advanced technology and encourage more responsible driving among Filipinos.
“We are excited to finally let the country know about the best tire company in the world and how your daily driving and wellness can change by just using the right tires for your vehicle,” King Panda said in a social media post.
Tan, 42, has turned his “King Panda” persona into a recognizable brand. His companies, Luxury Cars Manila and Armoured Panda Industries, cater to clients who want either high-end supercars or specialized armored vehicles.
Before becoming a fixture in the motoring scene, Tan’s journey began far from the luxury market. He first worked at a fast-food chain, later became a stockbroker, and eventually built his own businesses. That story, paired with his social media reach, has helped him connect with both car enthusiasts and ordinary motorists.
Now, in his latest effort, King Panda is looking to shift the conversation toward safer roads in the Philippines.
Winston Manabat, CEO of JM Far East, the exclusive distributor of Continental Tires in the Philippines, expressed his support for the partnership.
“We welcome King Panda into the Continental Tire family,” he said.
Meanwhile, COO Jamee Manabat emphasized the value of this collaboration, saying that there is no one better to bring quality products to the market rather than someone who really “understands the importance of a quality build.”
