Globe teamed up with Marvel to stage MARVEL U: Discover Your Superpower, an event that drew more than 100 students to The Globe Tower in Bonifacio Global City on Sept. 4, with Marvel Comics editor-in-chief C.B. Cebulski headlining the program.
Cebulski, who oversees Marvel’s global storytelling, spoke about how the company crafts tales about “the world outside your window,” from comic books to blockbuster films. He walked students through the creative process of building characters, stressing the importance of imagination, courage, and individuality
“It’s about finding your strengths and embracing them,” Cebulski told participants, who later joined a meet-and-greet and left with exclusive Marvel merchandise.
Students from the University of Makati, De La Salle University, CIIT College of Arts and Technology, University of Santo Tomas, De La Salle–College of Saint Benilde, and other schools with strong arts and humanities programs attended the workshop.
Globe Chief Marketing Officer Roche Vandenberghe said the initiative was designed to inspire young people to dream big and pursue their passions. “Through MARVEL U and Globe, we are fueling their passions and equipping them with lessons they can carry into their future careers and personal journeys,” she said.
Powered by Globe Hangouts, the event formed part of the company’s wider youth-focused programs that include access to content, masterclasses, scholarships, internships, and grants. Globe also tied in its Go+ promos and student programs, offering data packages and learning opportunities that let students stream Marvel titles on Disney+ and connect to career pathways.
For some, the afternoon was unforgettable. “Who would’ve thought, in my whole lifetime, that I’d be able to meet the one and only C.B. Cebulski in real life,” said Asiana Athena Aguilar of iACADEMY. “This pushes me to never give up and just keep on swinging and soaring high, just like Spider-Man.”
