Globe Telecom Inc. on Wednesday said it is expanding its prepaid fiber service, GFiber Prepaid, to maintain its leading position in the mass-market fiber industry.
The telecommunications unit of the Ayala Group is expanding GFiber Prepaid’s presence in everyday channels such as sari-sari stores, where mobile top-ups are already common.
Localized barangay offers are also being introduced to make the service more responsive to the specific needs of each community.
The growth of GFiber Prepaid helped push Globe’s total fixed-wired broadband base to 1.5 million users, up from 1.2 million in the same period last year. Fiber services now account for more than 90 percent of Globe’s total broadband revenue.
“With localized barangay offers and easy top-up options, GFiber Prepaid is built around the realities of everyday life, whether for online learning, remote work, or staying close to family and friends,” said Abby Cardino, vice president for broadband brand management at Globe.
“By listening to what customers truly need, it has become a trusted partner for households across the country, helping families thrive in today’s digital world,” she said.
GFiber Prepaid recorded a 37-percent growth in the second quarter of 2025. Reload rates hit 68 percent, the highest in its segment, while average daily top-ups grew more than 4.5 times compared to the 2024 average.
“GFiber Prepaid exemplifies the impact of truly listening to our customers. Our approach has always been about simplicity, flexibility and putting control in their hands. The growth we’re seeing is only the beginning,” Cardino said.
