DigiPlus Interactive Corp., an online gaming firm, announced Tuesday it will launch its first international brand, GamePlus, in Brazil on Sept. 22, 2025.
The move marks the company’s first expansion outside the Philippines, aiming to diversify revenue streams amid a tightening domestic regulatory environment.
“Our entry into this dynamic market is the culmination of a global-first mindset, strong collaboration between our teams, and an unwavering commitment to responsible gaming operations,” said DigiPlus chairman Eusebio Tanco in a statement. “We are not just bringing a platform to Brazil; we are bringing a new standard of safe digital entertainment.”
Brazil is Latin America’s fastest-growing regulated online gaming market, generating $3.2 billion in gross gaming revenue during the first half of 2025. DigiPlus said it sees the country’s strict compliance requirements as an opportunity to differentiate itself by focusing on transparency and player protection.
The soft launch of GamePlus will feature more than 150 of Brazil’s most popular games, available in both free-to-play and real-money formats. The platform will also introduce exclusive content inspired by local folklore, casual games, and sports.
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“GamePlus is designed to deliver simple, fun entertainment to the Brazilian market, filling a key strategic vertical for DigiPlus,” said Graham Tidey, DigiPlus Brazil country manager.
The company also plans to launch another of its flagship platforms, BingoPlus, in Brazil by 2026.
DigiPlus shares surged 25.14 percent to P23.15 from the previous day’s close of P18.50.
In July, the company also announced plans to enter South Africa’s digital betting market, which was valued at about $1.6 billion in 2023 and 2024. Additionally, the company is reportedly considering acquiring a land-based casino to bolster its online business, though talks have been stalled by regulatory issues affecting the gaming industry.
