Adidas and future Audi F1 team announce partnership

Announcing a multi-year deal, the new German team and engine manufacturer for the 2026 F1 Season onwards will see the sportswear giant become the official team partner, providing high-performance apparel, footwear, and accessories for the team’s drivers, mechanics, and other personnel. Set to debut ahead of the 2026 F1 season, the partnership will also include a dedicated collection for fans. The adidas x Audi F1 collection is scheduled for a global launch in February 2026, just before Audi’s highly anticipated first appearance on the grid. According to Bjorn Gulden, CEO of adidas, the partnership is a new and exciting chapter that will bring the company’s “three stripes” to the F1 paddock alongside Audi’s “four rings.” Jonathan Wheatley, Team Principal of the future Audi F1 Team, stated that the collaboration is a bold step that will equip the team with elite technical gear and help inspire a new generation of motorsport fans.