Pru Life UK’s new business premiums hit P4.94 billion in the first half of 2025, clinching the top spot in the insurance industry, according to a company statement released Monday.
Backed by a network of nearly 38,000 agents nationwide, the insurer credited the achievement to its “unmatched” distribution reach.
“Our 2025 half-year achievement affirms the strength of our purpose—to be the most trusted partner and protector for every life and every future—for over a million Filipinos,” said Francis Ortega, chief finance officer at Pru Life UK.
“We are deeply grateful to our customers for their continued trust and to our agency force, the largest in the country, whose dedication drives our market leadership,” he added.
The insurer recently expanded its product portfolio with the launch of PRUSteady Income, a 20-year endowment insurance plan designed for parents and professionals, and PRUWealth 10, a single-pay, 10-year endowment plan.
Pru Life UK was also the first company in the Philippines to be granted a Takaful (Islamic insurance) license by the Insurance Commission. This paved the way for the launch of PRUTerm Lindungi, an Islamic-law-compliant life protection plan, and the Adopt-a-Madrasah program, which empowers Muslim communities in Mindanao.
