THE Cebu Schools Athletic Foundation, Inc. (CESAFI) turns 25 this year, and mobile services provider Smart Communications, Inc. (Smart) is proudly celebrating over a decade of unwavering support for the region’s premier collegiate sports league.
This season, CESAFI is going digital. Fans can catch all the action—from basketball and volleyball to esports—streamed live on PusoP.com, the Smarts Sports community platform, bringing the excitement of Cebu’s collegiate leagues to their mobile and computer screens nationwide.
“Smart’s longstanding partnership with CESAFI is rooted in our belief that sports is a powerful tool for nation building,” said Jude Turcuato, Head of Sports at PLDT and Smart. “By investing in grassroots programs, we are not just developing athletes, we are empowering the youth, building character, and strengthening communities.”
CESAFI’s silver anniversary is more than a milestone—it’s a celebration of resilience, talent, and the power of collaboration. With Smart’s continued support, the league remains a stable and inspiring platform for young athletes chasing their dreams.
“We extend our deepest gratitude to Smart for your unwavering support of the CESAFi Athletic League for more than a decade. Your commitment has not only strengthened our athletic programs but has also inspired countless student-athletes to pursue excellence both on and off the playing field. With your partnership, CESAFi continues to be a platform that nurtures talent, builds character, and unites communities through sports,” said Commissioner Felix O. Tiukinhoy, Jr.
Since 2013, Smart has been CESAFI’s exclusive telco partner, helping fuel a grassroots movement that has shaped the careers of some of the country’s biggest basketball stars. From Gilas Pilipinas’ June Mar Fajardo to other basketball household names like Greg Slaughter, JR Quiñahan, Quinton Brian Heruela, and Macmac Tallo—CESAFI has been the launchpad for Cebuano excellence in the national sports scene.
For more information, visit PusoP.com.
