The Department of Tourism launched its golf tourism program on Friday to promote the country as a premier golfing destination.
The DOT unveiled the Philippine Golf Experience (GolfEx) at the Mimosa Plus Golf Course in Clark, Pampanga.
DOT Secretary Christina Frasco said the initiative was a deliberate effort to integrate the sport into the national tourism strategy.
“We have always known that the Philippines has all the makings of a world-class golf destination,” Frasco said.
“What was needed was a deliberate effort to place golf within our broader national strategy, not only as a sport, but as an experience that brings together play, culture, as well as community,” she said.
Frasco said the DOT is focused on the value of tourism, not just tourist arrivals, highlighting how it strengthens livelihoods, enterprises and community pride.
Clark Development Corp. president Agnes Devanadera said Clark is ready to host major golf tournaments, citing synergy among government and private stakeholders.
The event featured golf lessons from the Professional Golfers Association of the Philippines, a friendly tournament and a tour of Clark’s historic and leisure sites.
