PHirst Park Homes, the affordable housing brand of Century Properties Group (CPG), is making its entry into Mindanao with a P5.3-billion residential development in General Santos City.
The 25-hectare master-planned community, PHirst Park Homes Gen San, will rise in Barangay Baluan and bring more than 2,000 homes to the region, CPG said Tuesday in a disclosure to the stock exchange,
“PHirst’s expansion in Mindanao, through PHirst Park Homes Gen San, directly reflects our unwavering vision to empower Filipino families with access to quality homes,” said Ricky Celis, president and chief executive of PHirst.
“We see this as more than just an investment – it’s a real opportunity to help shape the future of a dynamic, emerging frontier,” he said.
The development will feature two of PHirst’s signature home models. The Amani, a townhouse with a 36-square-meter floor area on lots ranging from 44 to 60.5 square meters, will be priced between P1.8 million and P2.1 million.
The Dua, a single-attached unit with a 48-square-meter floor area on a 77-square-meter lot, will start at P2.8 million. All homes are fully finished, move-in ready, and designed for expansion.
PHirst Park Homes Gen San is accessible via the Sarangani-Davao del Sur Coastal Road and is positioned to support the city’s continued urban growth.
The Mindanao launch follows the company’s expansion into the Visayas with PHirst Park Homes Bacolod in 2023.
The 16-hectare project in Bacolod offers 1,500 homes. The company is on track to turn over its first batch of units this month.
CPG said Mindanao is increasingly seen as a strategic economic hub, fueled by major infrastructure investments such as the Mindanao Railway Project.
These developments are creating new economic corridors and increasing demand for affordable, quality housing in the region, it said.
PHirst operates 31 active projects across Luzon and Visayas, with developments in key locations in Cavite, Laguna, Batangas, Quezon province, Bulacan, Pampanga, Bataan, Nueva Ecija and Bacolod City.
