Artificial intelligence (AI) is rapidly reshaping industries, with 72 percent of businesses in the Philippines now factoring AI knowledge into their hiring decisions, according to a new report from jobs portal JobStreet by SEEK.
The study, “Hiring, Compensation & Benefits Report 2025,” found that 36 percent of these companies consider AI proficiency crucial, either as a primary requirement or on par with other core qualifications.
“Through this signature report, we delved into the outlook of the hiring market, compensation and benefits provided by hirers, with a focus on AI and workplace diversity, equity and inclusion [DEI],” said Dannah Majarocon, managing director of Jobstreet by SEEK Philippines.
“We aim to guide our hirers and talent to stay ahead of these changes to better thrive in their business and careers,” said Majarocon.
The study, conducted late last year, surveyed over 2,000 hiring respondents nationwide across various business sizes and industries.
Companies commonly gauge AI knowledge through technical questions, portfolio reviews, or project samples. Some have also begun using AI-powered tools to streamline recruitment via automated screening and assessments.
The report also noted that compensation remains a significant retention driver. It found that 78 percent of businesses granted salary hikes in 2024, mostly in the 1 percent to 5 percent range. Small enterprises, in particular, have made headway in aligning benefits and pay structures with larger firms.
Bonuses are widely used to attract and retain talent, with 53 percent of employers awarding performance-based incentives. The average bonus payout rose to the equivalent of four months’ salary, higher than the previous year.
Employers are also expanding non-monetary benefits, including medical insurance, regular health checks and mental health support.
