Eton Properties, the real estate subsidiary of conglomerate LT Group Inc. has recently launched Blakes Tower in Makati central business district. The high-rise building offers both residential and office spaces, adding to the company’s growing urban portfolio.
The launch event welcomed clients, business partners, and top executives from the Lucio Tan Group. Guests toured the tower’s key features, including panoramic views from the Sky Lounge, model units, and amenity areas designed to support both work and leisure.
The building features 11 floors of office spaces and 15 residential floors, each with its own lobby and high-speed elevators for added privacy and ease of access.
Ready-for-occupancy units are now available, offering buyers the option to move in right away—an advantage in today’s competitive market.
“Blakes Tower gives buyers the advantage of moving into their new home without the long wait,” said Kyle C. Tan, president and chief executive officer of Eton Properties.
“Located in a well-connected part of Makati, it offers the kind of convenience and quality that make settling in faster, easier, and more rewarding. It’s a space designed for professionals, investors, and homebuyers who value accessibility, quality, and the opportunity to start enjoying their property sooner rather than later.”
One highlight of the event was an interactive digital kiosk where attendees could take a lifestyle quiz to find a recommended unit type based on their personality and preferences.
“With Blakes Tower, we wanted our guests to experience the space in a way that connects to their own lifestyle and aspirations. The interactive quiz was a fun entry point, but it reflects a bigger goal—making it easier for future homeowners to see themselves living here and to find a match that feels right for them,” said Donna Kristine Salgado, assistant vice president for marketing, PR, and corporate communications at Eton Properties.
Located at the intersection of Malugay, Yakal, and Chino Roces Streets, Blakes Tower provides convenient access to key business and transport hubs in Makati.
Blakes Tower is expected to contribute nearly 16 percent of Eton’s residential sales target for 2025. The launch follows a strong performance in 2024, during which the company saw a more than threefold increase in residential sales revenues, driven by strong demand for move-in-ready developments such as 68 Roces, West Wing Villas, 8 Adriatico, and One Archers Place.
With this addition, Eton Properties now has close to 9,000 high-rise units in Metro Manila, reinforcing its role as a developer of strategically located and well-designed communities for modern urban living.
