Mang Inasal, the Philippines’ grill expert, swept the 2025 Marketing Excellence Awards held on August 8 at the Grand Hyatt Manila, Taguig, bagging nine trophies across various categories.
The brand’s wins reflect its mastery of diverse marketing strategies, engaging consumers through digital campaigns, advertising, research, experiential events, and strategic partnerships.
Among its awards was the coveted gold for Excellence in Marketing to a Specific Audience for Love the Flavors, Love the Philippines – a landmark collaboration with the Department of Tourism that celebrated Filipino cuisine as a vital part of the country’s culture and heritage, drawing locals, tourists, and festival-goers alike.
Mang Inasal also took home four silver awards for Digital Marketing (#MangInasalCreamyYESSummer), Consumer Insights/Market Research (‘Yan ang Kaing Mang Inasal), Experiential Marketing (Pork BBQ Caravan), and Sponsorship Activation (Mang Inasal Celebrates Festivals).
Its four bronze awards recognized campaigns in advertising (‘Yan ang Kaing Mang Inasal), Out-of-Home Advertising (It’s A Sign), and Viral Marketing.
“All these wins come from the passion and dedication of our diverse teams working together to delight our growing community of consumers nationwide,” said company marketing head Allan Tan.
