Fastfood chain operator Jollibee Foods Corp. (JFC) saw improved performance in its China business in the second quarter of 2025, signaling a potential turnaround after several periods of sluggish growth in the market.
JFC said in a disclosure to the stock exchange same-store sales growth (SSSG) in China rose 3.9 percent in the second quarter, contributing to the overall international business segment, which saw a robust 326-percent growth in system-wide sales (SWS).
“China is showing early signs of recovery, marking a potential turnaround in performance,” said Jollibee Group chief financial and risk officer Richard Shin.
The positive trend in China is part of the broader rebound in Jollibee’s international business, which includes strong performances from other key markets such as Vietnam and the Middle East.
Shin noted that Jollibee Vietnam posted a 35-percent year-on-year increase in SWS. It now has become the leading international market in terms of market share, revenue and net income despite being third in number of stores.
The group’s coffee and tea segment, which includes include Highlands Coffee and Compose Coffee, also helped drive overseas sales.
“The coffee and tea segment continues its upward trajectory, emerging as one of the fastest-growing segments. Expansion across key geographies is driving incremental revenue and margin enhancement,” Shin said.
He said Compose Coffee, which was acquired by JFC in 2024, is set to surpass 3,000 stores and remains on track to deliver a 36-percent return on invested capital (ROIC) in 2025.
JFC reported that net income attributable to equity holders of the parent company (NIAT) increased by 5.6 percent to P3.2 billion in the first half of 2025 from P3.04 billion in the same period last year.
Second-quarter system-wide sales increased 19.6 percent to a record P114.54 billion.
Shin noted that disciplined execution of cost optimization and portfolio innovation efforts contributed to the improved margins and profitability.
The group’s continued strategic shift toward a franchised mode also helped boost the company’s revenues. At present, 69 percent of its 10,119 stores are now operated by franchisees.
It said that at the end of June 2025, the Jollibee Group’s store network increased by 45.5 percent to 10,119 compared to a year ago. These included 3,424 stores in the Philippines and 6,695 overseas.
