Global subscription-based go-to-market (GTM) service provider 2X has launched a three-year expansion plan to grow its workforce in Manila to 2,000 and its global headcount to 4,000 by 2028. The announcement came after the company inaugurated its new Philippine headquarters in Pasig City.
The company opened its Level 4, Silver City 3 office at Ortigas East on Friday, Aug. 8, 2025, reinforcing its commitment to delivering GTM solutions with the Philippines as a central driver of growth. The facility features modern collaborative workspaces, advanced technology infrastructure and amenities designed to foster innovation and professional development for its B2B marketing and GTM professionals.
“This new office reflects our long-term commitment to building a world-class hub that empowers our team to deliver results to our clients worldwide,” said Andrew Ike Waga, 2X’s country manager for the Philippines.
Chief financial officer Brandon Sullivan said the expansion plan is a strategic growth roadmap.
“Philippine businesses are increasingly adopting data-driven, tech-enabled marketing operations, positioning local talent as a force in global B2B marketing innovation,” he said. “The demand for what we do is strong, and there’s so much value we bring to our clients.”
Founded as a pioneer in subscription-based GTM services, 2X bridges global marketing strategies with local execution. Its hybrid approach enables Philippine-based teams to handle strategy development, campaign execution and performance analytics for more than 150 enterprise clients worldwide.
“It’s designed to attract top talent and create meaningful career paths where our teams can grow and thrive,” said Lian Noble, the company’s head of people for Manila and global people operations.
To strengthen its local talent base, 2X will host “Talent Connect,” an open-house recruitment event in September 2025. The event will offer onsite interviews and a chance to interact with company leaders, giving job seekers a firsthand look at the company’s culture while exploring career opportunities.
