A logo is a brand’s visual handshake, the first impression that speaks volumes without saying a word. It captures a company’s identity, values, and personality in a single image, telling customers who you are before they even walk through the door or click on a website.
Case in point, Purse Maison, a luxury resale boutique, has introduced a refined version of its logo, aiming to maintain its recognizable identity while adopting a cleaner, more modern look.
The updated design reflects the brand’s growth and professionalism, with minor adjustments intended to add clarity and elegance while keeping the visual familiar to its clientele, founder Jay Ann Claire Bincal said.
“We’ve always loved our original logo, and so did our community. This update is not a rebrand, it’s a refinement,” Bincal said. “It reflects our growth and maturity while still holding on to the trust and elegance we’re known for.”
Purse Maison began as Bincal’s private handbag collection before developing into a resale business. What started as casual sales to friends expanded into an online store and eventually led to the opening of its first 45-square-meter showroom. The company is now preparing to move into a 300-square-meter space in Bonifacio Global City.
The store offers 100 percent authentic luxury goods, including handbags, accessories, shoes, and ready-to-wear pieces, both new and pre-owned. All items are inspected by experienced authenticators, with a money-back guarantee for any product found not to be genuine.
The business caters to a clientele that includes television host Raymond Gutierrez, actresses Barbie Imperial, Julia Barretto, Alexa Ilacad, and Sam Pinto, and social media personalities Viy Cortez, Christian Gaza, and Ser Geybin.
Bincal said the name Purse Maison combines “purse” for handbags and “maison,” the French word for “home,” to convey elegance and sophistication. It was also influenced by her interest in the PurseForum community and a past franchise plan that used the word “maison” in its branding.
With its updated logo and planned showroom expansion, Purse Maison aims to strengthen its position in the country’s growing luxury resale market.
