Puregold Price Club Inc. continues to expand its presence in Mindanao with the opening of its first store in Zamboanga del Norte, a province that has seen consistent economic growth, particularly in the food and services sectors.
The supermarket chain inaugurated its store in the town of Sindangan on July 26. The move aims to support micro, small, and medium-sized entrepreneurs (MSMEs), such as local sari-sari stores and food stalls.
“We are proud to mark our presence in Zamboanga del Norte, where we see tremendous potential for growth,” Puregold Price Club president Ferdinand Vincent Co said in a statement.
“More than becoming another retail player in the area, our brand has the unique opportunity to play a key role in accelerating the development of its MSME sector,” he said.
The new branch also introduces the Tindahan ni Aling Puring program, a loyalty and membership program offering free training, seminars, and access to financial institutions and competitively priced goods for MSMEs.
“We believe that when small businesses thrive, the entire community benefits,” Co said.
“This is our vision for Sindangan and all other new locations where we will open our doors this year,” he said.
The Zamboanga del Norte branch is the company’s 17th new store this year. Puregold plans to open eight more outlets in Northern and Southern Luzon, Visayas and Mindanao. The company currently operates more than 500 branches nationwide.
Puregold allocated P1.9 billion for store expansions this year. Its net income rose 6.5 percent to P2.64 billion in the first quarter of 2025.
