French luxury brand Longchamp has launched its first beach club at Bagno Felice 1 in Forte dei Marmi, transforming the historic private beach into a branded seaside destination featuring the label’s signature green aesthetic.
Located in one of Tuscany’s most popular coastal resorts, the redesigned space includes green-themed beach cabins, umbrellas, linens, and personalized details such as cabin keys and backgammon boards. The club will host a series of beachside events, including live music and a bar serving a custom green cocktail inspired by the brand’s signature color.
The project introduces Longchamp’s new beach club concept, with plans to expand to other destinations.
A limited-edition Le Pliage Monde Forte dei Marmi bag will also be available exclusively at the nearby Longchamp store on Via Giovanni Montauti. The beach club is open daily from 8:00 a.m. to 8:00 p.m. until the end of September.
