Tuesday, May 19, 2026
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Kaila Estrada joins the Choco Mucho Cookies family as newest endorser

Choco Mucho Cookies proudly welcomes Kaila Estrada as its newest celebrity endorser. The announcement comes alongside the launch of the brand’s latest campaign, featuring a reimagined take on Tikman by the Eraserheads.

“While developing the campaign, we really wanted someone who could reflect the heart of our message, and Kaila Estrada was a natural fit for us,” said Rona Tagare, Senior Brand Manager for Choco Mucho Cookies.

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At the actress’s contract signing, Rebisco President Geronimo Kamus expressed that Kaila’s passion for her professional and personal pursuits make her an ideal match for Choco Mucho Cookies. “She knows when to give her all at work, and when to reward herself through the things that bring her joy—be it boxing, pilates, or her advocacy of empowering women. For Choco Mucho Cookies, that is what heavenly indulgence means—living your life to the fullest without losing who you really stand for.”

Choco Mucho Cookies’ newest ad captures the quiet anticipation we feel after a long day of work, when all you crave is a little break from the hustle. Through dreamy visuals and a nostalgic melody, the ad shows how the brand is a heavenly reward you can indulge in every end of work day.

“I’m really happy to be part of a brand that understands the value of rewarding oneself. Choco Mucho Cookies gets it. Being part of this campaign reminded me to slow down and treat myself from time to time, kasi deserve ko naman,” Kaila shares.

Tikman ang Cookie Heaven! | Choco Mucho Cookies

Link to Ad: https://www.youtube.com/watch?v=5164_BC7jio
Try Choco Mucho Cookies in White Choco, Double Choco, and Choco Caramel with Sea Salt. Order through the Rebisco Flagship Store on Shopee or Lazada.

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