Manila, Philippines (July 2025) – RLC Residences has once again solidified its position as one of the leading names in the residential condominium market, topping both Top-of-Mind Awareness and Purchase Intent in a recent study conducted by Kantar. The residential division of Robinsons Land outperformed key competitors, particularly in the mid-tier condominium segment, demonstrating strong conversion rates and notable brand affinity.
The study surveyed 1,035 property seekers from socio-economic class ABC1 households within NCR+ (Metro Manila, Cavite, Rizal, and Pampanga) and Cebu (Metro Cebu, Mandaue, Punta Engaño, and Busay). Respondents were males and females aged 25 to 60 years old—purchase decision-makers actively looking to buy a residential condo within the next two to three years. RLC Residences emerged as the most recognized and preferred brand among these local purchase intenders. Among those who interacted with brokers, the brand was strongly associated with qualities such as being highly recommended by friends and family, offering value for money, having friendly and knowledgeable agents, flexible payment terms, increasing property value, providing multiple payment channels, digital condo services, and a customer-centric approach that promptly addresses client concerns.
“The recognition affirms our commitment to being a brand that listens, understands, and delivers on what today’s Filipino home seekers truly value,” said John Richard Sotelo, Senior Vice President and General Manager of RLC Residences and Chief Marketing Officer of Robinsons Land. “It reflects our mission to make each homebuying journey feel personal and supported-true to our purpose of serving and delighting every homeowner, every step of the way, as we welcome them to their forever home.”
“This is a big milestone for us. When we relaunched the brand, we had a 10-year goal to reach the top. To get here in just four years is something we’re incredibly proud of,” said Karen Cesario, Marketing Head and Chief Integration Officer of RLC Residences. “It shows that when you stay true to your purpose and focus on what homebuyers really need, people will respond.”
Today, RLC Residences continues to expand its footprint with a growing portfolio of thoughtfully designed developments that cater to the needs and aspirations of modern homeowners. These include Le Pont Residences, a premium high-rise condo within the Bridgetowne Destination Estate; Mantawi Residences, a landmark project in Mandaue City designed to elevate urban living in Cebu; Sierra Valley Gardens, a smart suburban community in Cainta, Rizal; and Woodsville Crest, a serene, nature-inspired enclave in Parañaque offering a refreshing take on city living. Also part of the brand’s lineup are SYNC, a dynamic residential hub near C5 ideal for young professionals, and MIRA, a pre-selling development in Quezon City crafted for starting and growing families.
Strengthening its connection with Filipino home seekers, the brand recently held the RLC Residences Expo 2025: Hello, Home, Forever—a three-day event that brought to life its vision of helping more Filipinos find a home they can grow with. The expo offered an immersive experience where guests explored the full RLC Residences portfolio, engaged with property experts, and made informed decisions—reinforcing the brand’s role as a trusted partner in every homebuyer’s journey.
This is a big milestone for us. When we relaunched the brand, we had a 10-year goal to reach the top. To get here in just four years is something we’re incredibly proud of,” said Karen Cesario, marketing head and chief integration officer of RLC Residences. “It shows that when you stay true to your purpose and focus on what homebuyers really need, people will respond.”
RLC Residences also leads Raising Little Champions, an initiative designed to support young athletes so they can thrive with the backing of a caring community. In partnership with IRONKIDS Philippines, the program empowers children to develop values like discipline, confidence, and resilience, while bringing families together through shared goals. This family-centered initiative reinforces the brand’s broader commitment to building homes and communities that support every stage of a family’s growth.
“We owe this to our clients and partners who continue to trust us with one of the most important decisions of their lives—finding a home,” added Sotelo. “Their belief in RLC Residences inspires us to keep improving, innovating, and building spaces that respond to their needs today and for the years to come.”
With its strong brand recognition, trusted customer experience, and purpose-driven initiatives, RLC Residences continues to redefine what it means to come home. To learn more, visit rlcresidences.com or follow their official pages on Facebook, Instagram, and TikTok.
