Avida Land, the mid-income housing arm of Ayala Land, is seeing strong residential demand for its house-and-lot communities in key provincial areas, as Filipino homebuyers continue to seek more space, better infrastructure, and long-term investment value outside Metro Manila.
The company reported sustained sales momentum in major growth corridors like Laguna, Cavite, Pampanga, and Bulacan, where its projects are located within Ayala Land Estates—large-scale, master-planned communities that offer integrated residential, commercial, and institutional environments. These estates provide strategic locations, complete infrastructure, and potential for long-term property appreciation.
Avida’s horizontal developments are showing consistent performance. Parklane Settings Vermosa, launched in 2022, sold 46 percent of its available inventory in just three months and is now 92 percent sold. Verra Settings Vermosa reached 65 percent take-up within 11 months and is now 96 percent sold. Crescela Nuvali, which opened in December 2024, recorded a 38 percent take-up rate in just five months, with an average of 23 units sold monthly, even as land values in the Nuvali area continue to rise.
In the first four months of 2025, developments such as Crescela and Southdale Settings in Nuvali, Parklane Settings in Vermosa, and Aldea Grove Estates in Angeles, Pampanga, continued to post strong sales, reflecting persistent demand in areas where infrastructure and master planning intersect.
“There is sustained demand for homes that offer space, flexibility, and a stronger sense of community—especially in areas where accessibility and infrastructure are rapidly improving,” said Aris Gonzales, Avida Land Project and Strategic Management Group Head.
“Our focus has always been on building homes that meet the evolving needs of Filipino families, and the market’s response affirms that we are on the right track.”
The company noted that market trends show that buyers, especially from the middle-income segment, now prioritize larger spaces, better quality of life, and properties with future expansion potential. These preferences are strongly reflected in Avida’s offering as its typical units feature lot areas ranging from 125 to 180 square meters and floor areas of 67 to 114 square meters, with flexible layouts that allow homeowners to expand as needed.
Each development also integrates sustainability measures, such as solar-powered streetlights, Eco Yards for composting and materials recovery, and a one-to-one tree planting ratio. Masterplans emphasize walkability, efficient traffic circulation, and community interaction, with open spaces and amenities woven into every project.
As infrastructure projects continue to open up new provincial corridors, Avida Land is focused on strategic expansion. With proven performance in key estates and a growing preference for landed homes among end-users, Avida is positioning itself to lead residential growth beyond Metro Manila.
