ONE Championship Chairman and CEO Chatri Sityodtong has broken his silence on what he describes as increasingly sophisticated attacks targeting the global martial arts promotion.
In a Facebook post, Sityodtong revealed that ONE Championship has become the target of coordinated efforts to damage its reputation as the organization has exploded in popularity worldwide.
“Over the last several years, as ONE has grown exponentially in popularity around the world, it has become a target of increasingly sophisticated online and PR attacks by malicious parties,” Sityodtong stated.
The full statement can be found here.
The attacks have intensified dramatically in 2025, featuring AI-generated deepfake videos of the CEO, thousands of fake social media accounts spreading disinformation, and articles filled with misleading information. Some false claims even targeted ONE’s Amazon Prime Video partnership, incorrectly stating it ends this year when the deal actually runs through mid-2027.
When it comes to ONE’s financial health, Sityodtong explained that building a global sports property takes serious investment, but the numbers tell a good story. Costs have been trending downward since 2019 while revenue keeps climbing year after year.
“Since our peak investment year in 2019, costs have come down steadily. Revenues have grown every year since inception and continue on a good trajectory,” he explained, noting the organization’s strong financial momentum.
Sityodtong was upfront about getting the timing wrong on some business deals. The reality is that massive broadcasting, sponsorship, and licensing agreements could be worth millions, and it can be difficult to predict when those types of deals will close.
The CEO wasn’t trying to paint ONE as flawless either. Mistakes happen, he said, and the organization has stumbled at times. But the bigger picture remains unchanged – ONE’s mission to showcase real-life superheroes who inspire people worldwide.
“At the end of the day, I truly believe that good always triumphs over evil and that love always defeats hate,” Sityodtong concluded, rallying fans to continue supporting the movement that spans across 195 countries.
