Cebu Pacific has donated 10,000 mangrove trees to the Tapon Fisherfolks Association and Dumanjug’s local government as part of its commitment to environmental stewardship and community resilience.
The ceremonial turnover was attended by local fisherfolk leaders, government officials, and representatives from Cebu Pacific and the Ramon Aboitiz Foundation Inc. (RAFI), signifying their shared mission to protect marine ecosystems and promote sustainable livelihood.
“This initiative is a long-term investment in our community and the environment,” said Aileen Isidro, CEB Vice President for Corporate Strategy and Risk Officer.
“We are proud to stand alongside RAFI and the Tapon Fisherfolk Association as we work to restore and protect our coastlines. These efforts help preserve biodiversity, strengthen community resilience, and secure livelihood for future generations.”
Launched in January 2023, the program forms part of CEB’s broader sustainability roadmap. It leverages nature-based solutions to reduce environmental impact and offer alternative livelihood opportunities to residents.
“Sustainability takes root when communities are at the center. Through this initiative, we aim to restore our coastlines, reduce our environmental impact, and create spaces where communities lead and thrive,” said Dio Angelo Alojado, CEB Director for Corporate Strategy and Sustainability, during his remarks at the ceremonial turnover.
To date, the program has restored over five hectares of coastline and trained 35 members of the Tapon Fisherfolks Association in seedling propagation, site preparation, and mangrove planting.
“We believe that through strong partnerships like this, we are taking meaningful steps together toward building a climate-resilient and greener Cebu,” said Estee Marie Plunket, RAFI Chief Communications and Partnerships Officer. “We are grateful to Cebu Pacific for growing with us, supporting community-based mangrove tree-growing efforts that protect our environment and uplift local livelihoods.”
