Nueva Ecija, gear up! From July 16 to 22, the VIYLine MSME Caravan is heading to SM City Cabanatuan to continue its mission of empowering Filipino micro, small, and medium enterprises (MSMEs)—one city at a time.
Following its successful legs in SM City Dasmariñas, Bacoor, San Pablo, Santa Rosa, Calamba, and Fairview, this traveling caravan powered by VIYLine Group of Companies, in partnership with SM Supermalls, has become a well-loved destination for discovering proudly local brands that are making waves in beauty, food, fashion, wellness, and more.
This July, mallgoers in Cabanatuan will get the chance to explore a curated lineup of emerging Filipino brands, connect with passionate entrepreneurs, and shop thoughtfully-made products that carry the heart and hustle of local communities.
“Through the VIYLine MSME Caravan, we’re able to open doors for local businesses to thrive by giving them prime mall exposure and opportunities to connect with more customers,” said Joaquin San Agustin, Executive Vice President for Marketing, SM Supermalls. “We’re proud to bring this initiative to more regions and keep the support for MSMEs growing strong.”
Students from National University (NU) strike a pose with popular influencer and VIYLine MSME Caravan mainstay host Krissy Achino during the Santa Rosa leg of the event.
More than a pop-up market, the caravan is a celebration of Filipino resilience and creativity. Expect budol-worthy deals, interactive booths, and surprise appearances that make every visit fun, inspiring, and memorable.
Crowds flock to the VIYLine MSME Caravan at SM City Fairview, showing strong support for local brands and small businesses.
Catch the VIYLine MSME Caravan at the Upper Ground Level, SM City Cabanatuan from July 16 to 22.
Support local. Shop with purpose. And be part of a movement that champions Filipino dreams—one MSME at a time.
