Volvo Philippines’ ALIVE: Bringing the World of Volvo to Life held July 2, 2025, at the Grand Ballroom of Solaire Resort in Paranaque City, marked a new era in safe, intelligent, and purposeful mobility. This occasion highlighted Volvo Philippines’ reimagination of moving through the world with confidence, care, and responsibility.
The exclusive event was graced by top regional and local executives–Mr. Kelvin Xu Ying Yi, Managing Director, Asia-Pacific Importers and Mr. Mikael Hagsten-Nielsen Retail Operations & Aftermarket Manager, Asia Pacific Importers of Volvo Cars Corporation; and Mr. Richard L. Lee, Chairman, Ms. Maria Fe Perez-Agudo, Vice Chair, President, and CEO, and Mr. Ladislao Z. Avila Jr., Director, Treasurer, and Chief Finance Officer, of Hariphil Asia Resources, Inc. (HARI), the official distributor of Volvo in the country.
Anchored on Volvo: Being Alive, HARI’s pioneering movement to foster a culture of safety in the country, this event unveiled two new amazing additions to Volvo PH’s premium SUV lineup.
The Volvo XC90 PHEV, Volvo’s flagship SUV, embodies refined strength—designed for professionals and families who seek space, presence, and understated prestige. With its commanding proportions, luxurious three-row seating, and premium finishes, the XC90 is a symbol of stability and sophisticated leadership.
For those navigating the energy of the city, the Volvo XC60 PHEV offers a more agile expression of Volvo luxury. Sleek, design-forward, and effortlessly modern, it appeals to couples, small families, and solo drivers who value style and practicality in equal measure. Whether you favor grandeur or urban edge, Volvo has crafted an SUV that reflects your lifestyle—and your values.
According to Ms. Agudo, the occasion marked more than just a product unveiling—it stood as a pivotal moment in Volvo Philippines’ ‘Being Alive’ campaign where every road user is empowered to protect what matters most: life.
“This moment isn’t just about unveiling a product—it’s about affirming a mindset. At Volvo, we see every innovation as an expression of leadership that values life, and a shared responsibility to shape mobility with a mindset for care. Safety isn’t just what we build. It is founded on a simple principle: to use technology to continuously improve lives, with safety and sustainability as part of our DNA,” she shared.
Every new chapter Volvo writes aims not only to protect lives but to inspire a collective sense of responsibility where safety is shared by all road users. Through thoughtful leadership in safety, Volvo strives to empower individuals to live fully and drive with intention, ensuring that every journey is as safe as it is meaningful.
To learn more about Volvo Philippines, follow us on social media at www.facebook.com/volvocarsph.
