Nestlé Philippines, Inc. has announced Mauricio Alarcón as its new chairman and chief executive, effective July 2025, succeeding Kais Marzouki, who has been designated head of Nestlé’s Greater China Region.
Alarcón brings more than 25 years of experience across multiple countries, business units, and leadership roles within the Nestlé Group.
A Mexican national, he holds a master’s degree in engineering from the University of Manchester. Before joining Nestlé Mexico in 1999, he worked in the industrial and banking sectors.
He began his Nestlé career in sales and marketing before moving to Switzerland as marketing advisor for the company’s Strategic Business Unit, and from 2004, held senior roles in the ice cream division with international assignments in Australia and Egypt, covering the North Africa region.
In 2014, Alarcón became managing director of Nestlé Côte d’Ivoire. He later assumed responsibility for operations in Sénégal, Guinea, Guinea Bissau, Gambia, Mauritania, and Cape Verde.
From 2016 to 2020, he served as managing director and chief executive of Nestlé Nigeria.
Prior to his Philippine post, he led Nestlé’s Central and West Africa Region as chief executive, overseeing operations in 25 countries.
Nestlé Philippines ranks among the top 10 corporations in the country and is one of the 10 largest Nestlé markets worldwide.
It is also one of the country’s leading corporate taxpayers, contributing nearly one percent of the national gross domestic product.
