Smart Communications Inc. (Smart) was the Philippines’ leading wireless broadband provider in the first quarter of 2025, serving over 430,000 customers nationwide.
This represents 44 percent of the wireless broadband subscriber base, outpacing its nearest competitor’s 42 percent share during the same period.
“This milestone achievement is a testament to our unwavering pursuit of customer satisfaction and network excellence,” Smart chief operating officer Anastacio Martirez said.
“Our growing subscriber base and market leadership also reflect the trust our customers place in our network and our commitment to delivering world-class connectivity,” he said.
Smart’s market-leading performance follows the strategic launch of its Smart Home WiFi brand. This brand offers products and services designed for Filipino families in areas with limited fiber access, aiming to ensure digital inclusion.
As part of the launch, Smart Home WiFi introduced the Smart 5G Max Turbo WiFi. This prepaid, plug-and-play device offers instant setup for homes, dorms, or small offices and can seamlessly connect up to 15 devices simultaneously, providing robust internet access where fiber connectivity is unavailable.
