Popeyes, the global quick-service restaurant chain, announced it is now accepting franchising partnerships with local investors in the Philippines.
A Popeyes franchise requires an investment of P45 million to P50 million. Popeyes chief financial officer Francis Reyes said, “this has been optimized to give investors better ROI, which we project at around three years. It’s also competitive in comparison to other franchising options that are available.”
The investment covers a 1,000-square-meter free-standing store with a drive-thru. Reyes said the package includes construction; furniture, fixtures, and equipment; personnel training; as well as a one-time franchise agreement fee valid for 10 years.
A separate 8-percent royalty fee and a 5-percent systemwide advertising fee are applied, based on store sales performance.
Popeyes said franchisees would receive necessary end-to-end operational and management resources and support from RBI and the local team. Resources, easily accessible through RBI’s online system, cover guest experience, restaurant maintenance and safety, production and inventory, finances, and team management. The restaurant also offers technologically adaptive solutions such as self-order kiosks.
“We want our partners to operate their Popeyes franchise with ease, essentially in just a turn of a key in less than a year. Our focus is on maximizing their efficiency and accelerating their ROI,” said Popeyes Philippines chief operating officer Dan Hayton.
“We aim to double our store locations within 18 months. Their success directly reflects Popeyes’ brand strength and growth, which is why they can rely on our unwavering, 100-percent support every step of the way,” he said.
“The franchising program was the next logical step. It’s a good investment opportunity and aligns with Popeyes’ growth trajectory in the next three years,” said Dustin Ngo, marketing director for Popeyes Philippines.
The Philippines is the world’s leading Popeyes market in terms of transactions, according to Restaurant Brands International (RBI), the multinational fast-food holding company that owns Popeyes.
This underscores the franchise’s significant market potential amid Popeyes’ global footprint of 5,000 restaurants in 47 countries, including recent openings in Asia Pacific.
“We’ve hit our 60th branch milestone with SM Dasmarinas, which is also the first Popeyes restaurant in Cavite. It quickly became one of the top five branches in sales, reaffirming our growth strategy to expand beyond Metro Manila,” Ngo said.
The Popeyes Franchising Program kicked off in the first quarter of 2025, led by the company’s Philippine executive leadership.
