Shakey’s Pizza Asia Ventures Inc. plans to bring its kiosk brand Potato Corner to more countries outside the Philippines as part of its strategy to make international business a key contributor of long-term growth.
Shakey’s president and chief executive Vicente Gregorio said in a news briefing the company had finalized plans to enter two more Asian markets—Taiwan and Laos.
“These are two exciting markets, which we believe will also have some ability of scale,” Gregorio said.
Shakey’s also expanded in Malaysia in 2024.
Potato Corner, known for its flavored fries brand acquired by Shakey’s in 2021, has become an significant growth driver in the group’s international portfolio.
Potato Corner is now present in 15 counties outside the Philippines with more than 400 stores globally.
With Potato Corner’s rapid expansion, the group’s international business now accounts for 20 percent of total revenues,
Shakey’s expects international business to grow faster than domestic business due to wide runway for expansion.
Shakey’s chairman Christoper Po said the overseas expansion is also a part of the group’s diversification strategy.
“We won’t be totally reliant of the Philippine market. We will be able to take advantage of growth opportunities in other parts of the world,” Po said.
Po said the group is also maintaining its target of a double-digit growth in terms of revenues and net income for 2025. “We’re encouraged by inflation coming down below 2 percent,” he said.
Po noted, however, that consumers remain selective with their spending amid tension in the Middle East and uncertainties in the market.
Shakey plans to open more than 400 stores in 2025. Most of these stores will come in the second half of the year.
Aside from its flagship brand Shakeys and Potato Corner, the group also has Peri-Peri, Project Pie and R&B Milk Tea.
