Cignal is entering the short-form space with Cignal Play Microdrama, a new lineup of vertical series made for mobile viewing.
As of June 28, viewers were able to stream bite-sized dramas (each episode under five minutes) exclusively on the Cignal Play app. The launch featured original Filipino titles alongside a curated selection of international series from Dashflix, all formatted vertically for mobile viewing on Android and iOS devices.
Microdramas, or “verticals,” have gained traction globally for their emotionally charged and binge-friendly format. Cignal is now betting on this mobile-first trend, kicking off with three original titles: I See You starring Dimples Romana, My Father’s Last Wish with Dylan Menor, and 3 Queens and a Baby featuring Christian Bables.
The move adds a new layer to Cignal’s growing content ecosystem, which spans satellite TV, fiber IPTV, and digital platforms like Cignal Play, Pilipinas Live, and Cignal Super.
“This is a significant step for Cignal as we continue to embrace changes in the media landscape,” said Cignal President and CEO Jane Jimenez-Basas. “Microdramas offer a new, creative way to tell Filipino stories.”
The first five episodes of each microdrama are available for free, while full access costs P20 per day. The app-only format underscores Cignal’s shift toward catering to evolving viewing habits, where quick, mobile-friendly content is no longer the future but the present.
