Century Pacific Food Inc. (CPFI) announced it will reduce the price of its sardine products by P1 per can, effective July 1, 2025.
The company said the move aims to alleviate financial pressure on Filipino consumers.
“In our small way, Ligo and 555 want to support consumers during these challenging times,” said Ronald Agoncillo, CPFI vice president and general manager.
“By maximizing efficiencies across the value chain and aligning with our stakeholders, we’re able to offer greater value without compromising product quality.”
CPFI sells hundreds of millions of sardine cans annually under its 555 and Ligo brands. The price adjustment is part of the company’s stated commitment to consumer welfare, particularly during periods of economic uncertainty.
Reinforcing its commitment to inclusive growth and sustainability, the company recently earned recognition at the 2025 Tambuli Awards.
The company’s Sustenido Bulan program, a community-based initiative focused on responsible sardine fishing in Bulan, Sorsogon, was awarded Gold for Inclusive Growth and Silver for Environmental Care in the Corporate Purpose-Driven Impact category.
The program has resulted in a 10 percent reduction in fish rejection rates, which has decreased waste and increased incomes for over 200 smallholder fisherfolk.
It has also generated more than 850 local jobs and supported the production of over 65 million additional servings of sardine products.
CPFI, through the RSPo Foundation, also expanded its Kain Po feeding program to Bulan, providing nutritious meals to more than 1,000 children.
“These Tambuli Awards embody the values we uphold,” said Gregory Banzon, CPFI executive vice president and chief operating officer.
“What began as a necessity became a mission. With Sustenido Bulan, we didn’t just improve supply chains, we empowered communities.”
