Century Properties Group (CPG), the real estate company controlled by the Antonio family, is preparing for significant growth in the coming years as it continues to finance affordable and premium residential projects across the Philippines.
Over the next two years, the company’s first-home residential group, PHirst, plans to launch about 10 new residential projects. These include its first development in Mindanao, scheduled for the third quarter of 2025.
The expansion is part of CPG’s strategy to reach more Filipino families, particularly in regions benefiting from improved infrastructure and increasing housing demand.
“PHirst continues to benefit from an undersupplied market, with sustained demand from first-time homebuyers,” CPG president and chief executive Marco Antonio said.
“The company is committed to making homeownership more accessible for Filipinos, particularly in emerging provinces and regional hubs that are benefiting from improved infrastructure,” he said.
PHirst brand
PHirst has already made a substantial impact, having completed 15,000 homes and turned over 10,000 units to Filipino first-time homebuyers. As a result, CPG’s first-home residential business reported a 34% revenue growth in 2024, reaching 9.9 billion Philippine pesos ($168 million) and accounting for 68% of total sales.
“Looking ahead, PHirst plans to launch around 10 projects over the next two years, including its first development in Mindanao set for the third quarter of 2025,” Antonio said.
The new Mindanao project signals CPG’s commitment to building communities beyond Luzon, aligning with its “Twin Engine Strategy.” This strategy focuses on expanding both affordable housing through PHirst and premium developments through Century Properties.
For 2025, CPG allocated P10 billion out of its P12 billion programmed capital spending to finance the expansion of the PHirst brand.
Under the PHirst brand, CPG is slated to launch new projects covering 100 hectares of land and 10,000 residential units, with a projected sales value of P25 billion.
CPG is also expanding in Central Luzon with new mid-rise buildings and townvillas in Azure North, San Fernando, Pampanga. These developments leverage improved connectivity in the region due to completed government infrastructure projects.
“This expansion coincides with rapid infrastructure development in Central and North Luzon… We are confident that the project will play a key role in driving regional progress in Pampanga and across Central Luzon,” Antonio said.
Financial stability
While maintaining aggressive expansion plans, CPG also ensures continued financial stability, targeting at least 15 percent to 20 percent growth over the next three to five years.
“We will employ prudent debt management principles, and would want the maximum debt-to-EBITDA of no more than 5x, with the rest of the growth being financed by internal cash flow from operations,” CPG chief finance officer Carlo Antonio said.
CPG also increased its dividend policy from 10 percent to 20 percent of its consolidated net income from the preceding year. It further declared an additional 5 percent special cash dividend for 2025.
With its strong financial position, disciplined debt management, and clear growth strategy, CPG is poised to widen its reach across the country. As the company approaches its 40th anniversary, it remains focused on creating vibrant communities and delivering quality homes that meet the evolving needs of Filipino families.
