Local snacks, drinks, and culinary stories come together at this year’s Kultura Crawl, returning for its third immersive run from July 2 to 6 at the East Wing Atrium of Greenhills Mall.
The event offers a curated food and cultural experience, featuring local snacks, drinks, and gift items through a booth-to-booth setup. Visitors can use a Crawl Hunt Card to sample a variety of products and complete mini challenges. Participants who finish the crawl receive a special gift.
This mid-year edition puts a spotlight on homegrown brands, with products such as small-batch rum from the slopes of Mt. Kanlaon, handmade polvoron, and organic snacks from local farms. All booths offer free samples.
A key theme this year is ube, with vendors offering purple yam-infused treats including pastries, chocolates, and the world’s first award-winning ube cream liquor.
Crawl in Greenhills
Visitors can also enjoy a range of hands-on experiences during the Crawl. Personalization stations let them customize souvenirs and cups with names or short messages. A photo hotspot encourages guests to pose with themed props and post their photos online, tagging @KulturaFilipino for a chance to win exclusive prizes. Shoppers who spend a minimum of P3,000 in a single receipt at the newly opened Kultura store will receive a P300 voucher.
Kultura Crawl opens on July 2 with cocktail and coffee demonstrations by local baristas and mixologists, accompanied by DJ sets. On Saturday, July 5, the event teams up with Founders Running Club for “Run. Crawl. Rave.”—a morning run followed by a coffee rave party featuring DJs, cold brews, and upbeat energy inside the pop-up.
Kultura Crawl runs until July 6. Admission is free.
