The Federation of Filipino Chinese Chambers of Commerce and Industry Inc. (FFCCCII) expressed its strong support for the recent remarks of Department of Interior and Local Government (DILG) Secretary Jonvic Remulla for urgent reforms to revitalize the tourism industry.
In a public statement, FFCCCII president Victor Lim praised Remulla’s honest and brave speech at the Hotel Sales and Marketing Association (HSMA) Summit, calling it a rare example of leadership that faces problems directly instead of hiding them with political talk.
Lim said the Remulla’s acknowledgment of the country’s tourism challenges marks a turning point that the nation must rally behind.
“The FFCCCII stands firmly in support of his call to confront the systemic issues undermining our nation’s potential as a premier global destination.” he said.
“Tourism should be the crown jewel of our economic development – a catalyst not only for urban prosperity but for rural progress, job creation, and environmental stewardship,” he said.
Despite the Philippines’ well-known advantages-its scenic islands, hospitable people, English proficiency and rich cultural heritage, the country remains significantly behind its Southeast Asian neighbors in tourist arrivals.
According to 2024 figures, Thailand attracted 36 million tourists, Malaysia 25 million, while the Philippines welcomed only 5.95 million foreign visitors.
Lim said the shortfall is not due to lack of appeal, but rather a lack of assurance in terms of safety and security.
“Travelers do not doubt our beauty; they doubt their safety,” he said.
The FFCCCII said it fully supports Remulla’s call for a strong, nationwide security effort, especially in tourist areas, and pledges business community support through technology and local partnerships.
It also agrees on the need to simplify visa processes for key East Asian markets like China, Hong Kong, South Korea and Japan to boost tourism.
Improving infrastructure such as airports, transport and digital services is essential, with public-private partnerships helping develop gateways beyond Manila.
The group cites the importance of rebranding the Philippines globally to highlight not only its natural beauty but also its safety and warmth, echoing Remulla’s call for united national action.
“The FFCCCII, representing the dynamic Filipino Chinese business community, pledges its full cooperation in this mission,” Lim said.
He called on all sectors—national agencies, local governments, law enforcement and the tourism industry—to unite behind the DILG’s leadership in transforming the Philippines into ASEAN’s tourism leader.
“The time for excuses is over; the time for action is now. Together, let us ensure that the world doesn’t just hear of our beauty-but experiences it without fear, and returns to celebrate it again and again,” he said.
